Raw materials
Carbohydrate, Grains
Barley: Very high quality Danish grown product.
Wheat: Very high quality Danish grown product.
Corn: Very high quality European grown product. (No genetically modified sorts)
Rice: Grown in Europe, this high quality product is identical to that used for human consumption.
Sugar beet: Danish produced pills of sugar beet made of dried sugar beet, containing sugar added to sweeten the product.

During extrusion, all the ingredients are heated to more than 130 degrees Celsius at high pressure. This kills all unwanted bacteria and causes the starch in the feed to react with water forming carbohydrates. These carbohydrates are easily absorbed by the dog, unlike starch, that cannot be absorbed by the dog.
Sources of protein:
Salmon: Is added in the form of cut-offs from fresh salmon used for smoking. These cut-offs are kept cool at about 3 degrees Celsius until they are used in production. In other words, the salmon is treated as salmon intended for human consumption.
We aim to store these salmon cut-offs for as little time as possible and normally production occurs the day the cut-offs are produced.
We use only cut-offs from fresh Norwegian salmon and we do not use any intestine.
Fish meal: We only use Danish produced fish meal of the highest quality, made of fish from the North Sea.
Blood meal: We only use sprayed dried pigs blood from Danish pigs. The blood meal contains about 87% protein and is easily digested. It is also a natural source of iron and all iron in the product is added in this form.
Brewers yeast: Is dried yeast used in beer production, and contains about 50% protein, but is added because of its high vitamin B content.

An additional source of protein are the different species of grain: Barley: about 12%, Wheat: about 13%, Corn: about 10% and Rice: about 9%. No soya proteins are used, as they aren’t utilized as well by the dog as fish proteins.
Sources of fat:
Salmon: see above, contains up to 18% fat in the form of salmon oil. Properties: (see Kronch Salmon oil).
Fish meal: see above. Contains about 10% fat in the form of fish oil.
Pig fat: We only use pigs fat which is suitable for human consumption. The pigs fat is melted and sprayed onto the extruded pills. In this process, the fat is absorbed by the pills.

An additional source of fat are the different species of grain: Barley: about 3,3%, Wheat: about 2,6%, Corn: about 4,5% and Rice: about 1%
Vitamins and Minerals:
Only approved minerals and vitamins are used in production and our product is manufactured in accordance with the AAFCO norms. (see AAFCO)
Antioxidants:
We only add natural antioxidants containing strong tocopherols (vitamin- E), 6-palmityl-L-ascorbicacid (vitamin-C), and propylgallate.
Additives and Preservatives:
No artificial color or flavoring, additives or preservatives are added.
Our feed is only preserved as a result of its low water content (less than 8%). Because of this it is very important to store it in a cool and dry place.
Garlic is added in the form of garlic powder. Garlic improves the products smell and taste, while having many other good properties.
Colin chloride and lecithin are naturally occurring compounds added to increase the dogs fat metabolism.
About dog food in general:
In order to live up to our motto: Only the best for man’s best friend, we use only the best, cleanest and freshest raw materials available. We also store, transport and wrap our products in the best possible way.

As we only add the above antioxidants and as we in general wish to deliver the best possible product, we are able to promise 12 months durability. After 12 months, the breaking down of vitamins, proteins and fats starts to accelerate. This, by the way, is true of all kinds of food.

When you buy our product, you buy a product of the highest quality, which gives your dog a better, more active and longer life.

If you wish to know more about raw materials and the manufacturing of dog food, please, (see Animal Protection Institute)

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